Average Order Value Calculator
AOV from revenue and orders — the lever that makes every ad click worth more.
About this calculator
Average order value is total revenue divided by orders — and it's the growth lever that doesn't need more traffic. Every pound added to AOV flows through the same ad spend, which is why bundles and free-shipping thresholds are so effective. Add the optional items count to see basket composition too.
The formula
Worked example
£12,500 over 380 orders = AOV £32.89. A free-shipping threshold at £40 targets exactly this gap.
Common mistakes
- Including cancelled or refunded orders in the revenue figure.
- Comparing AOV across periods with different discount activity.
- Raising AOV with discounts so deep the extra basket value is unprofitable.
Frequently asked questions
Assumptions & limitations
Straight mean; a few very large orders can skew it, so check the median in your analytics too.
Sources & verification
This calculator applies the standard formula published above to the figures you enter — it relies on no external statutory data. The formula and the worked example were checked by hand against each other.
Spotted an error or an out-of-date figure? Report it — corrections are prioritised over all other work (see our corrections policy).